Dogs are great at learning how to get our attention. They bark at us, scratch
at the door, whine, nudge us with their noses, paw at our hands — anything to
get us to pay attention to them. The reason these annoying behaviors never seem to go
away no matter what we do is because we are often inadvertently reinforcing the
behavior with our attempts to stop them. Essentially, we give the dog the attention
he is seeking when we yell at him or push him away. You see, even negative attention
from a beloved owner is better than nothing.
It is very important for dog owners to understand how dogs learn. Behaviors
that are rewarded will continue to occur and may even increase in frequency. Even if
the reward only comes 5 out of 10 times the dog exhibits the behavior. This variable
schedule of reinforcement actually makes the behavior stronger. It's kind of like you
are a giant walking slot machine and the dog becomes addicted to pulling your handle in
hopes that he will eventually get the pay off. Jackpot!
The only way to get rid of these annoying attention-seeking behaviors is to completely
remove the reward. Figure out what the dog gets out of the behavior (attention, food, going
outside, etc.) and then take that away in response to the behavior.
An example is the annoying behavior of barking at you for attention. IF the barking
causes you to get up and walk out of the room (something he certainly doesn't want)
then the behavior is being negatively punished. This means we are taking away something
good in response to a behavior. If done consistently the dog soon learns that that behavior
no longer "works for him" and dogs do what works — plain and simple.
Remember to not say a word to him. Don't even give him eye contact — simply get
up and walk away or turn your back or look at the sky. Behaviors that are not rewarded
will go away.